What are mVAS offers?

mVAS stands for mobile value-added services. As I mentioned before, this type of offer is also known as mobile content or carrier billing, in which the user is presented with a subscription on their phone and it gets charged via mobile carriers.

Mobile value-added services have very simple flows in which a user needs to agree to certain terms and conditions and usually they can complete the action in a few simple clicks that takes them one or two minutes. Think of it a registration but done via mobile carrier billing instead of via email.

There are a few advantages of running mVAS vs. other types of offers such as:

• There are fewer traffic source restrictions. Mobile offers are paired very well with pop and push traffic.
• No complicated funnels, no credit cards required, etc.
• No approvals or holds
• They are available in most geos worldwide
• They can be used in most available verticals, such as dating, adult, sweepstakes, games, entertainment, gambling, crypto, finance, utilities, downloads, music, streaming, etc.

It is worth noting that in Golden Goose you have access to such verticals as Adult and Mainstream. Mainstream vertical includes such categories as sweepstakes, games, software, and video.