Creatives

Whenever you launch a campaign on any given traffic source, you need to set up your targeting filters and provide your campaign URL (from the tracker) and creatives.

The creatives in most cases are just banners with different sizes or formats. They can also be videos or links in some ad networks. But as we saw at the beginning of this guide, pop traffic is unique because the user automatically sees the landing page or your offer page without clicking any creative.

In short, you don’t have creatives with pop traffic. Creatives are the landing pages and offer pages themselves, but since those are integrated into your campaigns already, you just need to add the campaign URL as a creative in any given pop traffic source and move to the next step.

Keep in mind that later we will see how to launch a push notification campaign, and there, we will use creatives and we will go over how to set them up, but for now, let’s move to the next part.