Campaign optimization

Optimizing a push traffic campaign isn’t very different from optimizing a pop traffic campaign. The only thing you need to remember is that you have one more variable, creatives.

At the same time, if you’re running web push notifications, you have one less variable to target or optimize in the same campaign, OS.

Since most of the push traffic is just available on mobile and for Android devices, normally you don’t have to optimize OSes except for the OS version. And if you run desktop traffic you’re going to target Mac and Windows separately, which means you don’t need to check OSses in your campaign either.

However, if you’re running in-page push ads, you have all the variables available plus creatives. So here’s a rundown of what I do to optimize my push notification campaigns. Note that the budget multipliers are a bit lower (e.g. 5x instead of 10x) with push traffic against pops because push has higher intent than pop traffic, as it’s clicked traffic.

Here are the variables you need to focus on:

• Websites (called zones at PropellerAds or SiteIDs at PopAds)
• OS version
• Browser and Browser version
• Landing pages
• Creatives
• Offers
• Connection type and carrier (for mVAS)
• Categories (if available)

I marked in bold the main differences between push and pop traffic. And here are the rules I’d follow to optimize my campaigns when running push traffic:

• Block any websites (zones or website IDs) that spend more than 1x your offer payout without conversions
• Block any OS version that spends more than 5x your offer payout without conversions
• Block any browser version that spends more than 5x your offer payout without conversions
• Block any creative that spends more than 5x your offer payout without conversions
• Block any Browser that spends more than 10x your offer payout without conversions
• Block any landing page or offer that spends more than 5x its payout without conversions
• Block any categories, connection types that spend 5x your offer payout without conversions

Again, I marked in bold the main differences between this process and the process I follow to optimize pop traffic campaigns.

As a final reminder, every affiliate ends up creating their systems adjusting the multipliers based on the budget they have and the type of offers they promote. But this guide will help you get started and set a guide for your own system in the future.

Also, keep in mind you can also use automation systems in the future to do this automatically via API with tools such as “Automizer” from Voluum or by using the automation tools from some traffic sources.