We continue our cycle of interviews with Ad Networks.
This time colleagues from ClickAdilla will share their vision of the mVAS market.
Hello, and thank you for the invitation! My name is Vladislav Nikitin and I am the CMO at ClickAdilla and have been working here almost since the company was founded (2017).
In 4 years more than 100 new employees have joined our team. The volume of traffic, the number of our Advertisers and Publishers has grown significantly. Now our Ad Network has 10 ad formats and 4.5 billion impressions per day from 240 GEOs.
Most of the traffic comes from Premium adult tubes and our Publishers’ sites. A list of premium sites can be found when setting up a campaign. Be sure to select an ad format before opening the list of sites.
As for ad formats, the most popular are popunder, banners, push notifications and video pre-rolls. Traffic volume and minimum bid by country and format can be viewed in your personal account in the Traffic chart tab.
For example, here is the TOP-10 GEOs in terms of traffic volume per day, popunder format:
United States: 8 million impressions
India: 7.69 million impressions
Germany: 3.41 million impressions
Russia: 2.5 million impressions
Vietnam: 2.16 million impressions
Japan: 2.1 million impressions
Italy: 1.66 million impressions
Brazil: 1.66 million impressions
France: 1.65 million impressions
Indonesia: 1.62 million impressions
Our platform has a Motion banner service that allows you to create a video from a photo and text in 5 minutes.
Be sure to select an ad format before opening the list of sites.
To run traffic from push notifications, I recommend targeting new users, i.e. those who signed up 1-2 days ago. For popunder, target unique users.
And some general recommendations for pre-landing pages:
1. Use a clear call to action: the buttons should be clear, and the description should be motivating to make the transition.
2. The design of the page should be credible. Use quality pictures and text without grammatical errors.
3. The creative must match the offer. Mislead will only cause negativity among users.
4. Don’t forget about split testing. Change your call to action and creatives.
5. Use trackers to analyze traffic.
6. Site loading time should not exceed 2 seconds.
The good old popunder will remain the leader. This is the easiest format to launch a campaign, because no need to create creatives. Landing page is all you need to launch.
It will be followed by video advertising of any format: in-stream, out-stream, banners. The popularity of videos is growing every year. Video creation has not been a problem for a long time. Nowadays, everyone can shoot high-quality video and edit the video directly on the phone. By the way, our platform has a Motion banner service that allows you to create a video from a photo and text in 5 minutes.
But the iOS calendar is living out its last months. After Apple operating systems update, message delivery to users will become unavailable.
When launching a new offer, you need to be prepared for a lot of tests. Create blacklists for sites that are not converting.