Up Your mVAS Game: Inside Look at Push.House

Up Your mVAS Game: Inside Look at Push.House

12 April 2024
507
~ 8 min

Hey there, fellow affiliates and curious geese! Let’s dive into Push.House, an ad network that’s like a bustling marketplace for your digital campaigns.

At Golden Goose, we take our partnerships and platform selections very seriously, especially when it comes to ensuring the best possible fit with our vertical. Our team dives deep into each network’s capabilities, features, and overall compatibility to ensure they meet our criteria for success.

This time, we’ve turned our eyes towards Push.House, an ad network that’s been creating waves in the digital advertising sphere. With its impressive reach and innovative ad solutions, Push.House has piqued our interest, and we’re here to give you the lowdown on how it measures up to the unique demands and opportunities of our industry.

QUICK PUSH.HOUSE INFO

14 billion+ daily impressions 

Best verticals: Gambling, Betting, Dating, Finance, Adult, Sweepstakes

Pricing models: CPC

Ad formats: Push, In-page push, OnClick (Beta) 

GEOs: 180+

Payment Methods: Bank cards, USDT (TRC20), Bitcoin, Paypal, Capitalist, Webmoney, Paxum

Minimum deposit: $50

Adult: Yes

Push.House, with its focus on push notification advertising, stands at the forefront of this format. Their expertise and dedication is a clear indicator of their compatibility with mVAS campaigns. This not only showcases their understanding of the format’s potential but also their commitment to providing advertisers with the tools and platform necessary to harness this power effectively.

Which Features are Available at Push.House?

Push.House stands out not just for its specialization in push notification advertising but also for the comprehensive selection of features it offers to advertisers. Here’s a closer look at the key features that make Push.House a noteworthy platform for digital marketing professionals:

  • Broad Reach: Push.House boasts an extensive global reach, with operations spanning over 180 countries. This vast geographic coverage ensures that advertisers can target audiences virtually anywhere in the world, making it an ideal platform for campaigns aiming for global impact.
  • High Volume of Daily Impressions: With 14 billion daily impressions, Push.House offers a colossal pool of potential engagements for advertisers. This high volume of traffic is indicative of the platform’s capacity to support large-scale campaigns and deliver substantial visibility.
  • User-Friendly CPC Pricing Model: The cost-per-click (CPC) pricing model adopted by Push.House is designed to optimize advertisers’ budgets by ensuring they pay only for engagements, not just views. This approach enables more efficient allocation of advertising spend and maximizes ROI.
  • Rich Targeting Options: Despite the absence of carrier targeting, Push.House offers wide targeting options, including the ability to create white and blacklists for IP ranges. This feature allows advertisers to refine their audience targeting based on specific parameters, enhancing campaign effectiveness.
  • Seamless Tracker Integration: Understanding the importance of tracking in digital advertising, Push.House facilitates easy integration with top tracking systems through server-to-server (S2S) tracking. This capability ensures advertisers can monitor campaign performance accurately and make data-driven decisions.
  • Transparent Reporting and Analytics: The platform provides detailed statistics and analytics, offering insights into impressions, clicks, average price, and expenses. Affiliates can leverage this data to optimize their campaigns, tailor their bidding strategies, and improve overall performance.
  • Flexible Payment Options: Push.House caters to a wide array of advertisers by accepting a variety of payment methods, including bank cards, USDT (TRC20), Bitcoin, PayPal, and more. The low minimum deposit requirement also makes it accessible to advertisers with varying budget sizes.
  • Support for Adult Content: For advertisers in the adult vertical, Push.House offers a friendly environment for launching and running campaigns, acknowledging the unique challenges and opportunities within this niche.

In addition to its impressive suite of features, Push.House goes the extra mile by offering an invaluable spy-service and a treasure trove of ready-made creatives. This spy-service is akin to having a high-powered telescope aimed at the competition, allowing advertisers to glean insights into successful campaigns within their vertical. By understanding what works (and what doesn’t), advertisers can refine their strategies, messaging, and creative designs to better resonate with their target audience.

In addition to its impressive suite of features, Push.House goes the extra mile by offering an invaluable spy-service and a treasure trove of ready-made creatives. This spy-service is akin to having a high-powered telescope aimed at the competition, allowing advertisers to glean insights into successful campaigns within their vertical. By understanding what works (and what doesn’t), advertisers can refine their strategies, messaging, and creative designs to better resonate with their target audience.

What are Audiences at Push.House?

The «Audiences» functionality at Push.House introduces a strategic layer to campaign management that significantly amplifies targeting precision. This feature allows advertisers to create custom white and blacklists that go beyond the confines of a single campaign, offering a level of targeting customization that is both flexible and powerful.

Here’s how it works: Advertisers can compile lists based on IP ranges or subscription IDs, categorizing users into groups that they either specifically want to target (whitelists) or exclude (blacklists) from their campaigns. What makes this feature stand out is its versatility — the ability to apply these targeting templates to any campaign you create on the Push.House platform.

This means that once you’ve identified the most (or least) responsive segments of your audience, you don’t have to go through the hassle of setting up your preferences from scratch for every new campaign. Whether it’s a segment that has shown high engagement rates or one that hasn’t performed well, you can easily include or exclude these groups across your campaigns, ensuring your ads reach the most receptive audience every time.

For advertisers, this translates to enhanced efficiency and effectiveness in campaign management. This is a game-changer for those who understand the importance of detailed audience segmentation and wish to apply these insights in a dynamic, practical manner.

How Good is Push.House for mVAS Campaigns?

For the mVAS space, the lack of carrier targeting might seem like a thorn in the side at first glance. However, Push.House turns the tables with its “Audiences” feature, giving marketers the tools to sharpen their targeting.

Coupled with seamless integration with leading tracking systems, Push.House offers a fertile ground for mVAS campaigns to flourish, provided you’re ready to get creative with your targeting strategies.

How to Launch an mVAS Campaign with Push.House?

If it’s your first time creating an mVAS campaign, then follow our basic instructions to learn the ropes of setting everything up.

First things first, you need to have accounts at both Push.House and Golden Goose. Your Push.House account should also be funded.

Step 1. Choose an offer at Golden Goose

You can find a suitable offer by just browsing the Offer Wall or applying various filters. Offers are rated based on their performance in a certain GEO.

Step 2. Get a Campaign Link at Golden Goose

When you click a “Get Link” button on an offer card, a new campaign is created automatically, and you will be redirected to its settings.

Step 2.1. In the settings, choose Push.House as a traffic source.

Step 2.2. Specify your payout currency.

Step 2.3. Click the Finish button to finalize the creation of your campaign. After that, you will be able to copy your campaign URL, which you will need later when setting up a campaign at Push.House.

Step 3. Set up a Push.House campaign

Now it’s time to create your campaign over at Push.House. Press the “Create campaign” button in the dashboard. Most of the setting options are self-explanatory, so we’ll guide you through the key points.

Step 3.1. First, choose the ad format for your campaign. At Push.House you can choose between classic push, in-page push, and OnClick.

Step 3.2. Also, here you can use the campaign link that you copied earlier at Golden Goose.

Step 3.3. Set the CPC rate you would be comfortable with. Check the feed settings on the right for the relevant rates.

Step 3.4. Choose the targeting settings. It is crucial to match them with the ones specified in the offer card at GG. We recommend creating an audience using the chosen carrier’s IP ranges beforehand.

Step 3.5. After finishing with the targeting settings, go to the Limits, where you can allocate your budget and set the campaign activity schedule.

Step 3.6. Next, you will need to come up with creative and message combos. Make sure to use several variants to see which performs the best.

Finally, click the “Start Campaign” button to finish.

Once you go through these basic steps, and after the final approval by Push.House, your campaign is good to go.

The Verdict

For Golden Goose and other players in the mVAS space, the alignment with Push.House as a traffic source is clear. Their proficiency in push notification advertising presents a compelling case for collaboration, offering a robust foundation upon which to launch and scale successful mVAS campaigns.

If you intend to use Push.House as your traffic source for the best mVAS offers at GG, feel free to sign up and use our  special promo code GOLDENGOOSE10 to get a 10% bonus on your first deposit!

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Want to discuss this article? Head to the Forums to have a chat with our awesome mVAS community!

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