Golden Goose’s Epic Event Tour 2024

Golden Goose’s Epic Event Tour 2024

18 March 2024
716
~ 6 min

Where was the Goose at this February? Everywhere!

The year of 2024 took off with a blast, having four major affiliate events scheduled almost at the same time. The Golden Goose team has taken on the challenge and attended them all.

Affiliate World, Telemedia 8.1, Sigma, TES — these key industry events all took place during the single last week of February. And while we would like to visit each one as a full team, the teleportation technology is not quite there yet for that, so we had to split up in order to cover every offline event.

Let’s see how different teams of GG agents handled this epic conference trip.

TES Affiliate Conference

ABOUT EVENT

DATE: 24TH OF FEBRUARY TO 27TH OF FEBRUARY

LOCATION: CASCAIS, PORTUGAL

AGENTS: IRINA, VALERY

TES Affiliate Conferences stands out as a top-tier gathering for affiliate marketing professionals. It offers prime networking opportunities, valuable presentations, and a perfect environment to connect with peers who share similar interests and goals.

After a heartwarming greeting from sunny Portugal, our agents Ira and Valery got right to work meeting their colleagues. The entire first day of the conference was dedicated to networking, so we used this opportunity to do just that.

Among many new and old friends, we’ve had meetings with HilltopAds, Exoclick, TrafficNomads, TrafficStars and RTB Panda.

Our friends at HilltopAds showing off mad photobombing skills.

Besides the usual mission, our agents were tasked with presenting the brand new merch heralding the dawn of the mVAS era in affiliate marketing. mVAS NOT DEAD is our catch phrase for 2024 and beyond, meaning that this vertical has a lot in store for any kind of affiliate.

There were a lot of speakers with exciting topics, such as Secret strategies to influence AI, Monetise any traffic with unique dating offers in minutes using AI and chat GPT by Michael O’Sullivan, and How not to Fail Your Dating Campaign: A Strategy to Maximize ROI by Roman Kasyanov, Chief marketing officer at ClickAdilla.

These sessions not only broadened our understanding but also equipped us with actionable strategies to apply to our projects. The diverse range of topics, from AI automation to content creation and user experience enhancement, underscored the dynamic nature of digital marketing and the endless possibilities for innovation and growth.

Telemedia 8.1

ABOUT EVENT

DATE: 25TH OF FEBRUARY TO 26TH OF FEBRUARY

LOCATION: SPAIN, BARCELONA

AGENTS: IGOR, ROMAN, KRISTINA

Telemedia 8.1 brings together affiliates and CPA networks for two days of high-level networking in Europe’s «mobile capital». With a focus on VAS, content, marketing, messaging, and payments, attendees can expect dynamic business opportunities and exclusive events.

The Telemedia team have always been good friends of ours, so we absolutely couldn’t miss their event in Barcelona. The team of agents consisting of top-tier mVAS professionals was right on the case when it came to networking and showing all the benefits of our vertical.

Ismaele Paoli’s workshop, «Conquering Your Audience with Content,» was an enlightening experience that underscored the immense power of tailored content. He emphasized the importance of understanding our audience deeply, crafting messages that resonate on a personal level, and leveraging data to refine and optimize our content strategies continually.

Another workshop held by Mesh Ads «Enhancing the User Experience: Mastering Google Marketing Funnels for Success» was an eye-opener into the intricacies of guiding users through their journey with precision and empathy. Mesh Ads’ expertise in creating seamless, engaging pathways for users was evident, as they illustrated how to effectively capture interest, nurture leads, and convert engagements into loyal customers.

Vibing with friends

SIGMA Affiliates

ABOUT EVENT

DATE: 25TH OF FEBRUARY TO 27TH OF FEBRUARY

LOCATION: UAE, DUBAI

AGENTS: OLGA, ELENA

SiGMA conference gathers industry leaders to explore new horizons in iGaming. With a diverse audience including online casinos, B2B providers, payments, affiliates, news, investors, startups, and regulators, the event promises insightful discussions on industry trends in Asia, particularly Japan and the Philippines.

Although on the low end in numbers, the Golden Goose team of Olga and Elena were able to fully embrace the networking opportunities presented at the event, and meet with lots of industry leaders, including Evadav, Adoperator, Reklamstore, eMarketMed, Adsterra, AdsCompass and many more.

The conference finished on a high note with an awesome party cruise with extended networking.

Affiliate World Dubai

ABOUT EVENT

DATE: 28TH OF FEBRUARY TO 29TH OF FEBRUARY

LOCATION: UAE, DUBAI

AGENTS: ROMAN, IGOR, OLGA, IRINA, VALERY

Affiliate World Dubai 2024 is a top conference for affiliate marketing and e-commerce professionals. It offers keynotes, panels, workshops, networking, and an exhibition, providing insights and connections in the industry.

Finally, the separate teams of agents converged at Affiliate World Dubai. The GG team is a long-standing guest, because it’s the most diverse industry event full of networking opportunities and the latest insights.

This time around, Golden Goose has been nominated at the Affiliate World Forum Awards for the Best Mobile Solution. Long story short, we won!

Thanks to all who supported and voted for us, you are the best community we could ever wish for.

As for the insightful panels, we would like to note Amin Siala from Google and Marisha Lakhiani from Mindvalley.

Amin Siala’s presentation was a masterclass in blending practicality with visionary strategy, particularly for those of us navigating the competitive digital landscape. His focus on leveraging unique strengths and the critical nature of conversion tracking resonated with us, offering a clear path to not just survive but thrive in our market.

Marisha Lakhiani’s session on AI Automation was a true revelation, casting light on the transformative power of AI in personalizing customer experiences and optimizing marketing efforts. She deftly illustrated how AI can be a game-changer, streamlining operations and enabling businesses to make data-driven decisions.

GG Team reunion

In Conclusion

The GG team had a busy yet an awesome week attending four industry events, meeting lots of colleagues, talking about collaboration opportunities and getting exclusive insights from some of the most influential people of the affiliate industry. Also, we got ourselves a cool award.

It’s been an amazing experience, and on behalf of the entire team, we would like to thank all of our partners. Your invaluable trust and support is one of the main driving forces for Golden Goose. See you at the upcoming live events!

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