Claro Argentina is a leading mobile operator in Argentina, and part of the telecommunications company AMX Argentina S. A., which is owned by the Mexican América Móvil, while DOCOMO Digital is a major integrator of digital app stores. These giants have teamed up to make it easier for users to buy apps and content using direct carrier billing (DCB).
Now, Claro subscribers in Argentina will be able to quickly and easily pay for digital services and content in the Samsung Galaxy Store. They will have two options to make purchases online. One is to make an advance payment, which means, top up the phone balance in advance for the amount they want to spend, or pay extra later, after receiving a receipt from the operator.
Over the past year, the consumption of digital content has increased significantly, and Claro is not going to stay on the sidelines, so it aims to simplify the process of paying for it for users.
DOCOMO Digital conducted a review of Latin America’s digital ecosystem and discovered that while only slightly more than half of Argentines have a bank account, but almost everyone has a mobile phone and access to the Internet, so mobile payments, online purchases, and even bill payment via the Internet are very common in the country.
About 40% of adults in the country constantly make digital payments. The Argentine e-commerce market is growing, and by 2022, according to analysts, it will reach $19.2 billion. As for mobile payments, it will increase by 26% per year.
Julio Porras, CEO of Claro in Argentina, Uruguay and Paraguay, says that the company wants to make digital content and services accessible and user-friendly. The operator’s cooperation with DOCOMO will allow them to pay for content without a credit card and at local prices.
DOCOMO Digital, at the same time, aims to make mobile shopping easier. Because of their platform, large application stores, such as the Samsung Galaxy Store, can freely integrate with operators (including Claro) without using internal resources.