We are starting a series of interviews with advertising networks.
Usually, we know so little even about the most famous market players, although these companies seem to be actively promoting themselves. Besides, we are talking a lot about the mVAS market and we are interested in hearing advertising networks’ opinion: what they think about this industry, what share it occupies in their traffic, what restrictions novice webmasters may face when promoting mVAS offers.
We are working with classic web push notifications, in-page and calendar push traffic, pop traffic and domain redirect (a new format that shows x10 higher performance than pop ads does).
The most popular format on our network is classic web push notifications. It looks like a private message or important notification from the website which appears on the screen over the other windows. Push ads can be sent to any user of mobile phone, usual desktop, laptop, and tablet. In other words, to any device with a browser and Internet connection.
From our side, push notifications have a lot of advantages. One of the pros is the voluntariness of subscription. Unlike other ad formats, users agree to get ad materials by themselves. It means that they will be more loyal to the offers. The audience of push ads consists of real people who subscribe to push ads independently.
Also, we recommend testing a brand-new format – domain redirect traffic. It works 10 times better than pops and you can engage fresh audience.
What concerns GEOs, we work all over the world in more than 220 countries around the world. Our top GEOs are related to top verticals.
Each month our team shares the last information about what works best in the ad network. The most popular verticals on the platform are antiviruses, gambling, crypto, utilities (software), and betting. In March, the most popular verticals are gambling, betting, antivirus, and dating.
Here are the verticals + Top GEOs:
mVAS: RUS, KEN, GHA, KAZ, ROU, SAU, EGY
Antiviruses: JPN, BRA, MEX, USA, CAN, GBR, DEU, FRA, AUS, CHE
Utilities: PHL, THA, CAN, USA
Crypto: ITA, DEU, PHL, IDN, CAN, AUS, MYS, SGP, SWE, ZAF
Gambling: UKR, DEU, CAN, THA, IDN
Nutra: THA, IND, IDN, PHL, BGD, MYS, ITA, SGP
The future are the traffic sources that provide users with AI automatic optimization instruments to save their time and money and give them time to test as many sources as possible.
mVAS usually offers work on a subscription or one-time payment basis.These offers are usually based on direct or SMS billing. WAP-clicks are about the same things too.
We have up to 90% of mobile traffic on push notifications and up to 60% on pop ads on our network. That’s why these offers are trendy.
It is better to have different campaigns for each device as mobile and desktop have different CPC.
We have great customer care managers on the platform. They will check the settings of the campaigns and will give you recommendations on how you can set up your first campaign correctly to achieve the best results and also will provide you with black- and whitelists for your campaigns upon request. We recommend starting your tests only with Premium Subscribers lists as they have the best CR and the best quality on the platform.
It will be better to have different campaigns for each device as mobile and desktop have different CPC.
We have 3 types of accounts in our network (Rookie, Professional, and King). Choose at least a Professional one (deposit starts from $500) to get expert support and cool features expertise from our team.
If we are talking about push notifications, we can recommend changing creatives once 3-5 days to keep CTR at a good level. For both these formats, we recommend starting only with Premium Subscriber lists to achieve good results faster.
Apart from regular campaigns (with manual settings), we have the opportunity to launch target CPA campaigns. These campaigns will be optimized automatically, and you can have good results effortlessly. Unfortunately, we have this option only for push traffic now, but we have plans to add it for pop traffic.
Moreover, each advertiser should test our flagship features (Target CPA, Micro bidding, and Automated rules). They help to get the highest possible ROI, add different bids for different parameters of one campaign and save time you spend on manually optimization.
Our company has a department of traffic managers who check the quality of the traffic on a daily basis. In addition, our sources are categorised. You can run the campaign with a premium category and be assured of the quality of our traffic. The Premium categories are the sources with the highest CR on the platform previously tested and checked by our team. Our ad experts are constantly checking the quality of traffic to form the Subscribers Lists Groups as effectively as possible.
Moreover, our traffic is verified by Adscore (world-famous platform that protects 1B impressions per day for leading advertisers and ad networks). So, you can be 100% sure that RichAds traffic is bot-free.
Push ads can be sent to any user who has a device with a browser and Internet connection.
We are sure that the popular formats in 2021 will keep their positions.
But don’t forget about new formats. For example, we have domain redirect traffic (also known as zero-click or parked domain traffic). Now it shows x10 higher performance than pop traffic does.The future is for traffic sources that provide users with AI automatic optimization instruments to save their time and money and give them time to test as many sources as possible.
The biggest advantage of our company is its constant development. We have connected many new formats to the test in the past years. We are also constantly increasing our volumes and adding new premium Subscribers lists. We are sure that these offers will develop on the platform, and we will do our best to give the best results.
Also, we are developing more and more AI features that make our network one of the most innovative on the market.
It is better to have different campaigns for each device as mobile and desktop have different CPC.