Welcome to the GG’s Interview with Affiliate Networks series.
Our today’s guest is Bart Bielecki form Zeropark. He will answer our questions and share some invaluable insights about the industry.
Hello! My name is Bart and I’m the Head of Marketing at Zeropark.Zeropark was created in 2011 by Codewise, a Polish company founded by a veteran affiliate marketer — Rob Gryn. Since then, we’ve vastly expanded in size and experience. We started with domain redirects and added new ad formats as we grew. And trust me when I say we’ve grown a lot. In fact, we were named among Europe’s fastest-growing companies for three consecutive years by The Financial Times, ranking 2nd in 2017.
In late 2020, we opened a new chapter in our history by being acquired by CentralNic Group PLC.
I’ve personally joined Zeropark over 4 years ago and had an opportunity to build its marketing team from the ground up. The Zeropark team now counts ca. 50 people, while the entire CentralNic Poland (formerly known as Codewise) employs around 200 professionals.
As for pop traffic, it’s the cheapest ad format, and might be the easiest to learn, as it doesn’t require a robust strategy to create a successful campaign.
The most common mistakes can be brought down to high expectations towards results and little knowledge of affiliate marketing. Affiliate marketing is not a get-rich-quick scheme. It should be treated as an investment.Beginner affiliates often come with certain expectations, e.g. that after spending $10 the campaigns will start bringing profit and that no extra tools are necessary to make it work. That’s a false assumption and according to a survey conducted by one of the affiliate marketing forums, most affiliates had to spend anywhere between $500 to $2k before starting to make a profit. This applies to all Ad Networks, not just Zeropark.
It’s crucial to understand the process before starting as well. Affiliate marketing relies heavily on data so gathering and analyzing it should be at the core of your efforts. This means that you should not only invest in raw data (without trying to immediately optimize the traffic you’re buying) but also in a tracking tool.
Before you start, read as much material as you can.
To keep up with the trends, we highly recommend signing up to our Traffic Insights Newsletter where we share weekly reports and up-to-date whitelists.
Pop and push are both great ad formats to start with. As for pop traffic, it’s the cheapest ad format, and might be the easiest to learn. Pop ads don’t require a robust strategy to create a successful campaign. It’s important to choose a GEO with medium volume and pair it with an offer that is historically likely to perform. While pre-landers are often not a requirement, it’s highly recommended to use them or at least split test both versions.
When it comes to push traffic, it’s a slightly more expensive but equally lucrative option. There are, however, additional things to watch out for. For one, creative fatigue is something that can happen not only to your landing pages but push creatives as well. It’s important to watch the performance and if it starts dropping for no reason it might be time to test more creatives.
Another thing to consider is conversion delay. There might be late clicks and late conversions coming in and while this is not something to worry about, you need to account for delays when looking at your data.
I would recommend spending some time reading our product documentation. We have plenty of informative materials that can help guide a beginner through the process of not only picking the offer and pairing it with suitable GEOs but also through launching, optimizing, and finally scaling a campaign.
We also offer personalized and free 30-day long onboarding for each new Zeropark member, so after choosing the offer, the next step is to message the support team and schedule your first call. During the onboarding process, beginners receive a full walkthrough of the platform as well as information specific to the vertical they’re most interested in.
The support team is there to help, so even after the onboarding process, you can reach out to receive tips and whitelists.
Affiliate marketing is not a get-rich-quick scheme. It should be treated as an investment.