How to Start? Exploring the world of mVAS OFFERS

In the world of affiliate marketing, the mVas (Mobile Value Added Services) vertical is one of the most profitable and exciting opportunities available today. This vertical focuses on promoting additional services for mobile users, like entertainment subscriptions, fitness tools, or mobile games. These services are simple, widely used, and accessible to billions of mobile phone users worldwide.

If you’re ready to take advantage of this booming vertical, Golden Goose Affiliate Network is here to help. In this guide, we’ll show you how to get started with mVas, why Golden Goose is the ideal partner, and how you can maximize your earning potential. Let’s dive in!

What is mVas?

mVas stands for Mobile Value Added Services. These are extra services offered by mobile operators to improve user experience and bring more value beyond basic calls and messages. Examples of mVas include downloading ringtones, wallpapers, or games, as well as subscription-based services like fitness apps, news alerts, or mobile entertainment. These services are popular because they make mobile phones more interesting and useful for users. Over time, mVas has evolved with technology, and now, it includes more advanced services like video streaming, mobile payments, and online education tools.

Why is mVas Profitable?

mVas is profitable for both mobile operators and affiliates. Mobile operators use these services to increase their revenue. When users pay for extra features, the average revenue per user (ARPU) grows. For affiliates, promoting mVas offers is a good opportunity because:

• Many people use mobile phones daily, so the audience is huge.
• The services are easy to sell because they are affordable and useful.
• Conversion rates and the volume of traffic can be high, especially in regions like Africa, Asia, and the Middle East.
• Different types of payment flows make it easier to target users in various countries.

By choosing the right offers and traffic sources, affiliates can earn a lot of money promoting mVas services.

How to Get Started?

Starting with mVas is simple if you follow these steps:

1. Choose a reliable affiliate network: Look for a network with many mVas offers and a good reputation, like Golden Goose.
2. Register and get approved: Sign up with the network and complete the registration process. Approval is usually quick.
3. Learn about conversion flows: Understand how users subscribe to services, such as 1-click or PIN submit.
4. Select traffic sources: Use affordable sources like pop and push ads to promote your offers.
5. Create effective ads: Make ads that catch attention and explain the benefits of the service clearly.
6. Track performance: Use tools to measure your results and adjust your strategy for better conversions.

What is Golden Goose and Why Work with Us?

Golden Goose is one of the most trusted affiliate networks in the industry. With over 15 years of experience, we provide affiliates with high-quality mVas offers from more than 100 countries. Here’s why Golden Goose is the perfect choice for affiliates:

• Fast approval process: Start promoting quickly without long delays.
• Daily payments: Get paid fast and consistently.
• Low withdrawal thresholds: Cash out as little as $20, or even $5 with Capitalist.
• Global reach: Access offers from around the world, giving you more opportunities to earn.
• Reliable support: Our team, including @MrGoose on forums, is always ready to help.
• No KYC hassles: Start earning without complicated verification processes.

Golden Goose is not just a network but a partner that helps you grow your affiliate business with the best tools, offers, and support.

Conversion Flows

A conversion flow is the process a user follows to subscribe to a mobile service through an mVas offer. There are several types of conversion flows, each offering a different experience for users:

1. 1-Click Flow
   This is the easiest flow, where users subscribe by simply clicking on a banner or call-to-action (CTA). There is no confirmation screen, and the subscription starts right away. It is mostly used in countries with fewer regulations, like African nations, where traffic is cheaper and conversions are higher.
2. 2-Click Flow
   Similar to the 1-click flow, this type requires users to click twice. After the first click, they are redirected to another page to confirm their subscription. It is often used in African countries, except for Kenya, where the 1-click flow is more common.
3. Prefilled PIN Submit
   Common in the Middle East and North Africa (MENA), this flow involves prefilled phone numbers. After clicking on a CTA, users are redirected to a page where their phone number is already detected. They then receive an SMS with a PIN code, which they need to enter on the landing page.
4. PIN Submit (Wi-Fi)
   This flow is similar to the prefilled PIN submit but requires more steps. Users need to enter their phone number manually, receive an SMS, and then enter the PIN on the landing page. It is used in MENA countries when users are browsing via Wi-Fi.
5. Premium SMS (Click2SMS, MT/MO)
   This flow takes users to their messaging app, where an SMS is already prefilled. They only need to press «send» to subscribe. Premium SMS is popular in Asian countries and Eastern Europe. There are two types: MO (Mobile Originated) and MT (Mobile Terminated), each indicating how the message is sent.
6. USSD
   Mostly used in Kenya, USSD is a unique flow. Users click on an ad and are taken to a page where they select numbers to confirm their subscription. This is a common method in Kenya, especially with the Safaricom network.

Traffic Sources

To promote mVas offers, affiliates typically use pop and push traffic sources. These methods are cost-effective and have large volumes, making them ideal for reaching a broad audience.

As you may already know, Golden Goose is well-known for having a vast selection of mVas offers. Currently, their database contains over 2000 offers, which is quite impressive!

Mobile Operators

One of the main sources is mobile operators. Users can subscribe through USSD codes, SMS campaigns, or IVR (Interactive Voice Response) calls. Some operators also have WAP portals where users can find and activate services. Push notifications from the operator can also promote subscriptions.

Digital Advertising

Digital advertising is another big channel. Companies use search ads (like Google Ads), social media ads (Facebook, Instagram, VK, TikTok), and in-app ads. There are also automated systems like DSP and RTB for buying traffic. Click2SMS and Click2Call ads make it easy for users to subscribe with just one tap.

Affiliate Marketing & CPA Networks

Affiliate marketing and CPA networks help attract users through partners. Traffic arbitrage specialists buy ads and drive traffic to mVAS offers. Bloggers, influencers, and content creators also promote services. Some companies use SMS and email marketing through partner databases.

Organic Traffic

Organic traffic is also important. SEO helps mVAS websites rank higher in search engines. Content marketing (blogs, articles, reviews) builds trust and attracts users. YouTube, TikTok, and Telegram channels also help bring traffic through video content and promotions.

Offline & Alternative Channels

There are also offline and less common ways to attract users. QR codes on ads or product packaging can lead to subscriptions. Physical ads like flyers or billboards can include shortcodes for quick access. Some public Wi-Fi networks show subscription offers on login pages.

Choosing the Best Strategy

The best approach depends on the target audience and the service. It’s important to test different channels and see what works best.

What Are mVAS Networks?

Mobile Value-Added Services (mVAS) networks help advertisers connect with over 8.3 billion mobile users worldwide through seamless carrier billing. These networks specialize in high-conversion content and subscription services, making mobile payments easier and more accessible.

How Do They Work?

mVAS networks use Direct Carrier Billing (DCB), allowing users to subscribe using just their phone numbers—no credit card needed. This simple process boosts conversion rates and makes premium content more accessible, especially in regions with limited banking options.

Why Are They a Game-Changer?

• Higher Conversions – Easy one-click subscriptions and Click2SMS campaigns remove payment barriers.
• Access to Emerging Markets – Ideal for regions with growing mobile adoption and limited banking infrastructure.
• Smooth User Experience – No complex payments, just a fast and seamless process.

The Future of mVAS

With 5G expansion and smartphone penetration expected to reach 85% by 2025, the mVAS market is booming. Valued at $1,115.4 billion in 2024, it is projected to grow to $3,319.2 billion by 2033.

For advertisers and affiliate marketers, mVAS networks open new revenue streams and make mobile monetization easier than ever.

Free Course

Golden Goose also offers a free course on the blog for those interested in learning more about the mVas vertical and how to succeed with it.

In the following parts of this guide, we will dive deeper into the other features of your Golden Goose dashboard. You’ll get a clear, step-by-step walkthrough of how to set up and launch your very first advertising campaign. We’ll cover everything you need to know, from choosing offers to optimizing your campaigns for success. Keep reading to unlock all the tools and tips to make your affiliate journey with Golden Goose even more successful! Stay tuned!