Case study: Eastern vs. Southern Europe + $473 in pure profit in 14 days (Traffic source: PropellerAds)
Hey everyone!
Today, we’re proud to share a detailed and voluminous case study with our dear affiliates.
Our case study spans three offers on two different European countries: Poland and Portugal, plus we chose two completely contrasting categories, Download and Sweepstakes.
Already excited?
Keep reading then!
Case #1: Poland + Download
Let’s start with the first offer.
Our media buyer Dima Zitelnikov worked with Push traffic that we purchased from the PropellerAds ad network to one of our Poland offers.
He took a Click2Sms Mainstream Download offer with a payout of 80 cents and got a 56% return on investment.
Campaign#1 Details
| Affiliate network: Golden Goose | Period: 7 days |
| GEO: Poland | Revenue: $408.8 |
| Vertical: Mainstream | Expenses: $325.61 |
| Category: Download | Profit: $83.19 |
| Traffic source: PropellerAds | ROI: 25.55% |
| Advertising format: Push traffic | CPA: $0.8 |
| Flow: Click2Sms | CR: 14.24 |
Here’s a screenshot from GG’s dashboard with revenue and conversion rate:
And here’s a screenshot from the PropellerAds admin panel with the statistics on the offer run:
The landing page is quite common and in general representative for the Download category offers, as well as its pre-landing.
Dima Zitelnikov created banners to run the offer using Photoshop.
And here are the additional settings in the PropellerAds dashboard our media buyer set up when he ran the campaign.
Case #2: Portugal + Sweepstakes
The second case study is a completely different category: Sweepstakes!
This time, the test was run on our Portugal Mainstream offer with the Pin Submit flow. With a payout of 2$, we got a 51% return on investment and received almost $185 of profit.
Campaign#2 Details
| Affiliate network: Golden Goose | Period: 14 days |
| GEO: Portugal | Revenue: $540 |
| Vertical: Mainstream | Expenses: $355.7 |
| Category: Sweepstakes | Profit: $184.2 |
| Traffic source: PropellerAds | ROI: 51.80% |
| Advertising format: Push traffic | CPA: $2.00 |
| Flow: Pin Submit | CR: 7.63 |
This screenshot from GG’s dashboard shows the revenue and conversion rate:
And here are the stats from the PropellerAds admin panel:
Take a look at the featured landing page and pre-landing page of the offer:
Again, Dima created the banners for push notifications using Photoshop.
Here are the campaign settings on the PropellerAds website.
Case #3: Portugal + Download
Back to Downloads!
Our third and last case was run on a Portugal Mainstream Download offer with a Click2SMS flow. Its payout was 80 cents, and we got a 46% return on investment, receiving $206 of profit.
Campaign#3 Details
| Affiliate network: Golden Goose | Period: 7 days |
| GEO: Portugal | Revenue: $651.2 |
| Vertical: Mainstream | Expenses: $444.9 |
| Category: Download | Profit: $206.2 |
| Traffic source: PropellerAds | ROI: 46.36% |
| Advertising format: Push traffic | CPA: $0.80 |
| Flow: Click2Sms | CR: 9.45 |
Take a look at the conversion rate and revenue at this screenshot from GG’s admin panel:
Here are the statistics from PropellerAds:
Take a look at the landing page and its pre-landing:
With Photoshop, Dima created banners for push-notifications for our ad campaign.
Interested in campaign settings? Here they are:
To sum it up
As you can see from our case studies, Europe converts.
We took two completely different European countries, Poland and Portugal, and contrasting categories, to demonstrate that now is the time to conquer the European mVAS market!
If you are not yet working with Europe, don’t hesitate to explore this fascinating market.
Searching...