Case study: Three ad formats for one offer
Did you miss our case studies?
Today, we present to you a test on Mainstream Gaming offer.
Offer Details
- Service: Gameddiction
- GEO: PE (Peru)
- Carrier: Bitel
- Flow: 2 click
- Payout: $0.16
- Vertical: Mainstream
- Category: Games
It’s not our regular test: Golden Goose’s media buyer Dima Zitelnikov ran one offer in three different ad formats!
Just wow, isn’t it? Hurry up to check out the results!
The first campaign: Pop-under
Our media buyer chose a pop-under as an advertising format for the first test.
He took a 2 click Peru offer with a payout of 16 cents and got almost a 20% return on investment.
Details of the test:
| Affiliate program: Golden Goose | Period: 35 days |
| GEO: Peru | Revenue: $1836 |
| Vertical: Mainstream | Expenses: $1537.65 |
| Category: Games | Profit: $298.35 |
| Traffic source: PropellerAds | ROI: 19.40% |
| Advertising format: Pop-under | CPA: $0.16 |
| Flow: 2 Click | CR: 2.44 |
This screenshot from GG’s admin panel shows the revenue and conversion rate:
And some more stats from PropellerAds:
Our media buyer chose CPA Goal 2.0 payout model.
The payout for this offer is only $0.16, so Dima Zitelnikov set $0.10 as a bid to test the traffic volume and not waste too much money.
Dima didn’t make any creatives for the campaign, so there was only a ready-made landing page from our dashboard.
The offer showed immediate success with 10-12% ROI straightaway.
Throughout the offer run, which lasted five weeks, our media buyer created several campaigns to blacklist some zones. He also gave up on the zones with expenses of more than $1 and without conversions. Gradually, he raised the bid from $0.10 to $0.15.
The second campaign: Direct Click
Our media buyer started another campaign with a different ad format: Direct click.
Details of the test:
| Affiliate program: Golden Goose | Period: 35 days |
| GEO: Peru | Revenue: $2002.4 |
| Vertical: Mainstream | Expenses: $1589.405 |
| Category: Games | Profit: $412.995 |
| Traffic source: PropellerAds | ROI: 25.98% |
| Advertising format: Direct Click | CPA: $0.16 |
| Flow: 2 Click | CR: 7.86 |
Two screenshots from Golden Goose and PropellerAds dashboards prove the stats above:
Direct click as an ad format doesn’t require pre-landing pages and creatives, so we didn’t go beyond our landing page.
Let’s take a look at the campaign settings:
Just like with our pop-under campaign, the bid was $0.10.
The test was a success from the very beginning, with 15-17% ROI. Dima didn’t do anything except make a blacklist and gradually change the bid from $0.10 to $0.15.
The third campaign: In-page Push
When it was clear that offer was working and converting, our media buyer added In-page push as an ad format.
Details of the test
| Affiliate program: Golden Goose | Period: 35 days |
| GEO: Peru | Revenue: $81.76 |
| Vertical: Mainstream | Expenses: $50.078 |
| Category: Games | Profit: $31.682 |
| Traffic source: PropellerAds | ROI: 63.27% |
| Advertising format: In-page push | CPA: $0.16 |
| Flow: 2 Click | CR: 5.79 |
And screenshots as usual:
Here are the campaign settings:
For the In-Page push ad format, creatives are required. Best practice is to make 3-5 creatives and compare the results. As an example, here’s the creative that showed the greatest results.
At the start, ROI was 30-32%, but there wasn’t enough traffic. Our media buyer decided to get the most out of the offer and created a new campaign with a bid of $0.15.
Conclusion
The results of our offer test are decent:
Period: 35 days
Overall revenue: $3920
Overall expenses: $3177
Overall profit: $743
Don’t be afraid to experiment with the way your ads are displayed to get the max results!
You can find other ad formats in PropellerAds, such as Interstitial ads and classic Push notifications.
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