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It all started in 1995 with the launch of the SMS service, and then with the development of new generation 3, 4, and 5G networks based on high-speed data transmission, the number of additional services increased and gradually mobile devices turned into terminals for work and entertainment.

What is mVAS?

Historically, the term VAS in the telecommunications industry has been used to describe all non-voice services of mobile operators, such as short message service (SMS), conference call, voice mail, mobile payments, and more. It all started in 1995 with the launch of the SMS service, and then with the development of new generation 3, 4, and 5G networks based on high-speed data transmission, the number of additional services increased and gradually mobile devices turned into terminals for work and entertainment. It was entertainment services and mobile content that became the main driver of the development of VAS services of telecom operators at the beginning of the new millennium, and the market associated with these services began to be designated by the term mVAS.

Why did we name our blog DCB HUB?

Nowadays, there are a major number of mVAS services, from video streaming to augmented reality services. To monetize these services, mobile operators use the model of direct debiting of funds from the subscriber’s account through DCB (Direct Carrier Billing) mobile billing.

The key players in the mVAS market these days are content providers, service providers, and mobile operators, representing the advertiser’s side, while advertising networks, media buyers as well as owners of their own websites work on the publisher’s side.

DCB HUB — is the definition of an ecosystem that unites all mVAS market participants in one place and on one platform. 

What is Golden Goose?

Golden Goose — is a performance-based marketing platform for all participants in the global mVAS market. We have specialized in mobile content offers for more than 16 years, and we have extensive experience on both sides of the mVAS market: we have been a content provider in the CIS countries since 2005, and since 2016 we have become a global mobile CPA network for mVAS offers.

For over 5 years, Golden Goose has been developing the DCB HUB concept, bringing together 300+ operators and 10,000+ mVAS market publishers from around the world on its platform and providing cross-border connections between all its participants. Cross-border trade is a trend that has primarily become mainstream due to the global development of the Internet. Today, Internet users in South Africa, Thailand, Russia or, Argentina take advantage of the services and visit sites not only in their national domain zone.

DCB HUB by Golden Goose solves cross-border connectivity problem for the mVAS market, where a local player-the owner of an entertainment service created for one of the telecom operators in his country, by connecting to our platform, gets access to thousands of publishers from around the world and there finds its target audience.

At the same time, publishers do not need to independently search for and conclude direct contracts with each individual local advertiser and solve the problem of cross-border payments, we will take care of this for you. So, to put it briefly, DCB HUB is a global marketplace for mVAS market participants.

All these years, we have focused on the mVAS market, so now we are ready to share our 15 years of experience in this blog and also give the space to all the experts of our market!

In our blog, you can find the latest news of the global mVAS market and our company, read analytics, and get acquainted with the latest cases, in addition, we will develop training courses for newcomers to our market.